SHOW 1 / LYRICS

Hello everyone my name is Laia Estruch
and i would like to announce
the lecture on the history of my project
based on the audio document
of the performance ‘The Announcement’
Where I used a melody to convey
the content of an invitation to an event

I have started a collaborative process
with a musician
That will culminate
in the creation of an audio
identity document

This presentation is a sung explanation
Of a process of transformation
Where the song ‘The Announcement’
Will take on the form of a commercial jingle

The idea is to dramatise the dialogue
with the music producer
To maximise the words and sounds
That are being generated
throughout this process

This presentation is a sung explanation
Of a process of transformation
Where the song ‘The Announcement’
Will take on the form of a commercial jingle

The first step was
to find the musical style
That most suited the melody
And to harmonise it accordingly
Then we tried different instruments
and decided that the best one
was the melotron

This presentation is a sung explanation
Of a process of transformation
Where the song ‘The Announcement’
Will take on the form of a commercial jingle

SHOW 2/ LYRICS

Hello everyone my name is Laia Estruch
and I would like to announce the lecture
on the history of my project

We looked for a structure
To convert the narrative of the process
into musical lectures
At the same time
we were moving on
in the musical and
conceptual elaboration
of the jingle

Abstract noise, locomia mix
banjo riff and old country licks
It sticks (it sticks)

We looked at the jingle cell
and selected the catchiest part of it
Hello everyone my name is Laia Estruch
from the song The Announcement
and then we found
a banjo riff that suited it
from an American folk compilation

Abstract noise, locomia mix
banjo riff and old country licks
It sticks (it sticks)

At the same time we were working
on the graphic design of the vinyl record
that will include the finished tracks
from the musical process
and the final form of the jingle

Abstract noise, locomia mix
banjo riff and old country licks
It sticks (it sticks)

.

SHOW 3/ LYRICS

Hello everyone my name is Laia Estruch
and I would like to announce
the lecture
on the history of my project

Now we’ve elaborated
the final product
An artistic statement
in the form of a jingle

a catchy tune
like a piece of viral advertising
that represents me as an artist

I took some classes
to articulate the text
and project my voice
to sing the history of the project
giving it the form of a musical lecture

We looked for the best way
to fit the text to the abstract bases
created with the music producer
Is was too to sing it, I had to recite it
I came back to the idea
of introducing the jingle

a catchy tune
like a piece of viral advertising
that represents me as an artist

Instead of using the music
as the base of the performances
I chose to use the structure of a song
to deliver the narrative
I decided to sing the content a capella
and then play the music tracks
that record the process
of transformation
of the song The Announcement
into the tune of a jingle

a catchy tune
like a piece of viral advertising
that represents me as an artist

Jingle
a catchy tune
like a piece of viral advertising
that represents me as an artist